Is This The End Of The Deciem Drama?

Is This The End Of The Deciem Drama?

In the beauty industry, the corporation Deciem has long been known for its affordable high quality products and unique and innovated marketing strategy.  But, they’re also known for their drama thanks to CEO and founder Brandon Truaxe. 

Now, I personally have yet to try one of the Deciem brands, such as The Ordinary, or Niod. But since their inception, they’ve been cult-favorites and the older I get the more tempted I’ve been to try them.  Every time I’m about to place an order however, drama erupts. And if you’ve been paying attention you’ll know that last week Truaze announced the closing of Deciem and all of its brands.

(don’t worry they’re back open now)

But how on earth did a cult-favorite beauty company get to this point of insanity?

Here’s how…

In 2013, Deciem was launched (later becoming the corporation behind 10 cult-favorite beauty brands).

In August 2016, Deciem released The Ordinary which was a line of minimalistic, simplistic, yet high quality skin care products. This was the microbrand that blew up in the beauty world. And for good reason. Just to give you an idea of their pricing, you could get a bottle of retinoid serum for less than $10.  That kind of pricing was unheard of in the beauty industry.

In June 2017 Estee Lauder began investing in Deciem and became a shareholder with a 28 percent stake.

In January 2018, drama began to unfold when people noticed that The Ordinary was running ads making fun of their competitor Drunk Elephant.  Right after that controversy settled down Truaxe, began his crazy Instagram habit that arguably almost killed his brand. On the 24th of January he made the announcements that he would be canceling the marketing plans of Deciem for the future and will be talking to customers directly.

In February 2018, Truaxe announced on Instagram that he would no longer go by CEO and would instead go by “worker”.  His reasoning for this change of title was that “responsible people don’t need a CEO”.  Right after this, news of difficult working conditions including yelling emerged and more controversy and drama erupted online.  Then on the 4th of February, Truaxe posted a series of videos showing litter and publically announced the end of the Decium’s partnership with “Peter of Mong Packaging”.  He also offered a job at Decium to Peter of Mong Packaging on Instagram.  A couple of days later Truaxe used Instagram to talk about ending Deciem’s partnership with Dr. Tijion Esho-cosmetic surgeon.  When Elle interviewed Dr Esho later, he said that he never received payment or an official documented end of partnership while working with Decium.    In addition to all of the public Instagram drama, Truaxe also let go his co-CEO of 5 years because she did not “subscribe to peaceful values”.

Obviously February was a rough month for Deciem, but the drama didn’t end there.  In March 2018, Truaxe goes on Instagram to report a “racist” incident at the Ham Yard Hotel and threatens legal action.  He also states that he has “allocated $100,000 to promote this post on Facebook and Instagram”.  Two days later a piece is penned by David Yi asking if the Ordinary is “the Donald Trump of beauty”. 

In April, a photo of a man who appeared homeless outside of a Deciem location was posted on Instagram, causing internet drama.  Following the drama of the day, Truaxe let go of the ENTIRE U.S-based corporate staff. Was the photo a inkling of the firing to come?  Who knows.

 At the end of April, Truaxe posted two Instagram videos saying he was concerned about his safety and asking his followers to contact the police for him. A day after this incidence he posts another video in response to those concerned about his mental health saying those who believe he had metal health issues were “idiots”.

From April until October nothing major really happened, other than the ex-CEO being returned to her position.

Then on October 8th, Truaxe posted a video on Instagram geotagged with “The White House” announcing the shutdown of Decium due to “Major criminal activity” of “almost everyone” “which includes financial crimes and much others.”

 He then continued by saying “You have no idea what a solider I’ve been… for more than 13 years, I’ve been made fun of as a porn actor, as a fucking drug dealer… it’s all ending now.”   The Instagram video tagged a large group of people from George Clooney to Too Face, To British Beauty Blogger Caroline Hirons.

The Deciem’s website was then replaced with an entirely red screen.

Obviously with these announcements the beauty world went crazy.  But on October 11th, Truaxe posted screenshots from Mark Gelowitz and Estee Lauder showing terms that had been violated and the shareholder agreements.

On October 12th, an injunction was officially granted and Truaxe was removed as the company’s CEO.

As of today, websites have been reinstated and most of the closed stores have been reopened.

So, the only question that remains: Is the drama with the Deciem finally over? 

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10 Spider Web Eyeliner Looks Perfect For Halloween

10 Spider Web Eyeliner Looks Perfect For Halloween

Photo Credit: @MUA_BECCA_

If you’re looking for a cute minimalist (or not so minimalist) eyeliner look for Halloween, a classic and simple spiderweb eyeliner might be right up your alley!

Spiderweb eyeliner is crazy easy and is perfect for everything from office parties to your actual Halloween costume. Not only that, but it’s also easy to make Spiderweb eyeliner conform to your own personal style by using different color eyeliners, styles, and placement. Read on to see some inspiration and a tutorial to get you started!


TIME:  10-20 Minutes
COST:  $1-$10

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Target Just Dropped An Affordable Workwear Line- And It Is Awesome!

Target Just Dropped An Affordable Workwear Line- And It Is Awesome!

As someone who works from home, getting ready for work in the morning seems to always been an extreme. I’m either super excited to try a new look, or I literally don’t’ want to get dressed to go sit at my couch and write… you know what I mean?  

However, I think the struggle of getting dressed for work applies to a lot of people and if it applies to you, I have good news! Target is coming to the rescue with their new line-Prologue. 

Target’s New Prologue Collection

Target’s latest clothing line, Prologue, has over 70 pieces that are both trending and timeless enough to wear to work- and to happy hour drinks. The collection is the perfect fall update, incorporating materials like matte satin, crape and twills.

Julie Guggemos, Target’s senior vice president of product design & development explained what she hopes the line will achieve. “With Prologue, we’re looking to inspire—and win over—women who are drawn to a more modern, minimal style… which, by the way, is not the easiest look to create on a budget.”

And to be honest, I think they have achieved that.  The clothes are the perfect mix of chic and modern simplicity and will be on trend for many seasons. I also love that the pieces transition seamlessly between looking sharp in the office to cocktails with the girls.

Time To Fill Your Cart

The line is exclusive to Target and dropped September 14th. The collection is easy on your budget with pieces starting at $12.99 and everything under $50.

I also appreciate that Target continues to be size inclusive. The Prologue line ranges from 0-16 and even up to 26W online.  If this brand is anything like Target’s other recent lines, the best items will sell out soon, so we advise filling your cart with your favorite Prologue blouses, slacks, skirts and outerwear ASAP.

Prologue looks to be another home run from the team at Target, check it out now and always have a go-to office outfit.

The Truth about Adding Collagen Supplements To Your Beauty Routine

The Truth about Adding Collagen Supplements To Your Beauty Routine

Over the last few years there has been a craze for increasing our collagen intake. Whether it is from the influencers on your Instagram feed, your aesthetician, or your girlfriends. Collagen is the new trend that all of the makeup bloggers have been promoting and adding to their shakes or coffees.

So, what exactly is collagen, and why is it the new beauty and wellness trend? Should I eat it?

Should I drink it? These are a few questions that came to my mind when I first learned about it. So here I am to tell you the truth about collagen supplements!

What is Collagen?

Collagen is the most important protein found in our bodies that helps give structure to our nails, hair, skin, and bones. Think of collagen as a jelly that is keeping our bones together, or glue that is keeping our skin properties together without drying out.

Collagen also helps give our hair that luxurious shine, our skin that natural glow, and our nails that healthy appearance. As we get older, we begin to lose collagen in our bodies and begin to start looking up our nearest botox clinic!

However, there are a few types of collagen that we have in our bodies. Each type of collagen helps make up various properties throughout out hair, skin, nails, and bones. 

The types of collagen generally found in skin include I, II, IV, and VII. These types of collagen help keep our skin smooth and youthful. Type I is the most important because it connects the tissues of the skin, type II is found around the eyes and nose….you get the picture. 

We need collagen to help our bodies function regularly, but I still was wondering if collagen supplements really could make our hair, skin, and nails better. Here’s what I found.

Does Collagen Work?

Lately there have been many Instagram posts about adding collagen powder to your protein shake, coffee, or even eating it in a gummy bear form. Do these supplements really work?

Although these influencers might be giving us their real opinion, you should still be a little skeptical.  After all-money talks.  I can testify for this myself.  I’ve been sponsored on Instagram and this website and while I only agree to take on products I use and believe in from the start, being sponsored by a company creates a greater appreciation for the company from my perspective.  So, when it comes to edible health and beauty products, it’s possible an influencer could have some placebo effects and think the product is better than it is because they’re sponsoring them.  

The truth of the matter is that there isn’t any evidence to support the idea that collagen supplements are beneficial for skincare purposes. The studies just don’t exist to back that up. However, other studies that have focused around joint health and shown that there is pain reduction when users took collagen supplements. Showing that the collagen probably is doing SOMETHING upon consumption.  What is it really doing and is it beneficial to your skin?  We don’t really know.

The Bottom Line:

So, is it possible collagen is beneficial for your skincare routine?  Absolutely? 

Is collagen a skincare miracle you should splurge for if you’re on a tight budget?  Maybe not.

Would I splurge on collagen?  I’m seriously considering it. Skincare is something I’ve only just started exploring and collagen supplements are definitely on my list of things to try, but as someone who only has face wash currently, they don’t take first priority. Instead I’m going to be adding in moisturizers, skin peels, and things of that nature first.  However, over the next few months, I will probably give them a try.

The Best Collagen Supplements?

From the research I’ve been doing, here are some of the collagen supplements I would consider buying.

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A Limited Pumpkin Spice Makeup Collection Is Here And I’m Obsessed

A Limited Pumpkin Spice Makeup Collection Is Here And I’m Obsessed

You heard that right, everyone’s favorite fall drink is being makeupified thanks to the newest Too Faced collection.

Featuring an eye shadow palette, eye shadow brush, mascara and lip gloss, this new Holiday collection is being sold exclusively on HSN (The Home Shopping Network) for $49 with free shipping. Since Too Faced eye shadow pallets normally price right around $40, this is a great deal to hop on to get yourself in the fall mood.  

As a sucker for Holiday themed-anything, mine is in the mail as we speak…

Anyways, a quick peek at the collection reveals not only a cute concept and packaging, but adorable names and “flavors” (colors). 

From top left to bottom right the colors are:

“Love You A Latte”     “Pumpkin Spice”     “Something Sweet”      “Blushing Pumpkins”

“Oh My Gourd!”     “Golden Pumpkin”    “Love and Pumpkins”    “Fall in Fudge”

 “Sweater Weather”    “Cream Cloud”    “Pretty as a Pumpkin”    “Praline”

“Sugar and Spice”    “Spiced Coffee”    “Pumpkin Butter”    “Cinnamon Stick”

Too Faced Pumpkin Spice Makeup Collection: 

Cute Fall Essentials For Under $25

Cute Fall Essentials For Under $25

Fall is amazing for cuddling up by the fire, watching the newest Netflix series, and pumpkin spice everything (that is, if you’re as basic as I am). So inspired by all things fall, today I wanted to put together a collection of affordable essentials.

FAYBOX Short Women Crochet Boot Cuffs

Century Star Women’s Fall Winter Scarf Classic Tassel Plaid Scarf Warm Tartan Wrap

AlvaQ Women 3/4 Sleeve Striped Pattern Front Crochet Pocket Tops Blouses

Wool Cozy Crazy Novelty Socks

Tsmile Women’s Turtleneck Cowl Neck Tops Plaid Patchwork Shirts Oversized Tunic

Tankoo Women’s Lightweight Solid High Low Hem Open Front Knit Cardigan

JUST SKY Women’s Fashion Floral Print Open Front Kimono Cardigans

C.C Women’s Thick Soft Knit Beanie Cap Hat

Shawl Wrap

Winter Scarf Warm Plaid Blanket

Solid Knitted Cashmere Poncho

Leg Stocking Boot Covers


MINICAT Roomy Pockets Series Small Crossbody Bag

Falari Women’s Woven Reversible Pashmina Shawl

Dahlia Women’s Cable Fingerless Arm Warmers Gloves

FUNIC Long Sleeve Maxi Dress Price

Wool Felt Fedora Hat

Leather Belt

Detachable Shoe Straps

Matte Lipstick

NICKA K Vivid Matte Lipstick

Anastasia Beverly Hills Matte Lipstick

MAYA Nail Lacquer

Morecome Mirror Nail Polish

786 Cosmetics Halal Nail Polish

MIYOUNE Gel Nail Polish

Too Cool For School

Ucanbe Contouring Kit Face Powder Contour Palette Highlighting Concealing

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