Today I wanted to talk to you about why I use SiteGround. I know a lot of people read my page How To Start a Blog, and I’ve had a few contact me and ask why SiteGround, over other popular hosts. So here’s my full thoughts on using SiteGround (and other hosts).
Before I get into the full review I want to tell you a little about myself and why I feel qualified to review hosting.
Soooo…. my name is Kelsea and I’ve been using WordPress as a blogger nearly every day for the last 5 years. I’ve had several profitable websites, used several hosts in several niches, and eventually was inspired to create this website-kelseaventures.com. I’m no marketer, I’m no guru, and I’m not here to just teaching blogging (I only recently started teaching) and I will not be making money teaching something I don’t really do. I actually do blog (see blog) and when I write about blogging I’m writing about my real experience in the blogging world, along with products and strategies I actually use.
Let’s Start By Talking About Hosting, Affiliates and Money
Now, I’m required by law to put a disclaimer stating that I use affiliate links, which means that if you decide to purchase something from my recommendations I get a percentage of the sale (at no additional cost to you). But, I want to go beyond that. Let’s talk about money and affiliates and hosting platforms here for a second. The reason why I want to start with this, is because the longer I’ve been online the more jaded I’ve become in regard to product recommendations-specifically those related to blogging.
I think if I’m being honest with myself, I believe that a lot of people teach blogging because there’s a lot of profit to be had in teaching blogging. Unfortunately, a lot of people have figured out that they don’t need that experience and they teach blogging without it. Why? Because there are some really great affiliate programs out there in the blogging sphere, and they’re incredibly easy to get approved for. Hosting is at the top of this list!
Now, if you’re pretty new to all this online stuff, then you might not be familiar with affiliate programs, but they’re one of the many, many ways bloggers make money. It’s kind of like those “refer a friend and get $5” offers, except on a bigger scale.
Now, affiliate programs are great because they allow bloggers the ability to recommend products that we personally use and love to our followers. In many cases however, we’ll throw affiliate links (particularly Amazon) onto pages where we talk about something that we really love and only get 4% commission.
AKA: If I do a review of a new necklace I love and it’s $14. I make 56 cents IF someone decides to buy it. Statistically, there’s about a 3% chance that someone will click on the link to go to Amazon and check it out, and then a 3% chance someone will actually purchase the item. So, I will make a commission of 56 cents for every 1500 people who visit the page about my necklace.
Not great right?!
Now, I’m not saying this to scare you off from blogging, there’s plenty of profit to be had, but I did want to illustrate how little some affiliate programs actually make.
In come the people who teach blogging, and a lot of them recommend sites like Bluehost or WP Engine. Now maybe some of those people truly do use those services, but in my experience the people recommending Bluehost DON’T use it (on their main sites). Or in the case of WP Engine, people will try to sell you on why you need an expensive hosting service, when it’s really not necessary-especially for a beginner ($29/week is the cheapest WP Engine option). Ironically, (maybe this is coincidental) WP Engine, and Bluehost are two of the highest paying commissions for affiliate hosting. WP Engine gives you $200 per sale and Bluehost is $65 a sale.
Let’s go back to that initial calculation using the same statistics. 1500 people visit your website. 3% of them click on the WP Engine link and 3% buy. You know have made a profit of $200 with WP Engine or $65 with Bluehost.
To maintain all transparency. SiteGround does have an affiliate program, I am an affiliate, and it does pay $50 per sale (the standard in the industry), which is not too far off from Bluehost.
I do wonder however, if more people promote Bluehost than hosting programs like SiteGround because it makes more sales (possibly due to big influencers like Pat Flynn promoting it and people hearing about it), and thus ultimately makes more profit. I’ve talked to people in the “teach blogging” industry and I’ve heard most get around a 10% conversion rate with Bluehost (well above industry standards).
To do the calculation again, 1500 people visit your website. 10% of them click on the Bluehost link and 10% buy, that’s $975…where promoting lesser known platforms like SiteGround you’d still make the $50 sale for the same number of visitors….
Now this is all hypothetical (although in my mind it’s fact), but it’s very possible that I’ve been online so long that I’m jaded and expect greediness…so take this all with a grain of salt! This was simply my shady attempt at laying out why I believe large quantities of people promote not-so-great hosting.
Also, if you’re curious why I was picking on Bluehost you can check out my review of them here.
Let’s Get Away From The Profitability of Hosting and Let’s get into SiteGround!
This is the short version of why SiteGround is the absolute best for most people and why I recommend it.
SiteGround has the best customer support I’ve ever encountered.
SiteGround offers more premium and managed features than any other host I’ve been with-and definitely any host for the price.
SiteGround is faster, has less downtime and is comparable in price to similar hosting services.
SiteGround is NOT an EIG hosting platform (Bluehost, Hostgator, HostMonster, Site5, A Small Orange Etc.)
The Full Review